I’m sure that as a business owner you sometimes wonder if your marketing is working. There are lots of articles you can read on the subject – just Google the following term:
So, if you browse a bit you’ll find plenty of articles that show you how to tell if your marketing folks are doing a good job. A good measure of success is how often you get leads – you know, how often your phone rings or you receive a web inquiry.
Here’s another fun way that I know my client’s marketing is working – after I rank a client in the search engines for a very competitive term, I start getting phone calls like this from my competitors wanting to “borrow” my client’s popularity…
“Hi, this is John Anderson with BEEP, and we’re the attorney-focused web marketing group. And, the reason I’m calling is I’m seeking relevant links for my attorney clients so I was hoping if you could possibly do relevant links exchange, uh, since we’re only focused on the attorneys and law firms of our marketing so and I hope you understand the link building which helps us to drive traffic and all that. So if you are open to this arrangement you can reach me at BEEP and you have a great day, bye.”
I’m pretty sure if they really knew that I do this professionally (attorney marketing ) they wouldn’t have left the message – but it’s comforting to be unknowingly promoted by the competition, LOL!
Listen, marketing is something EVERY business owner needs to do to stay successful. If you have the time, then learn all you can about making your business easy to find for your clients, and take action – even if it isn’t perfect. If you need help promoting YOUR organization, you can reach me here.
Have a great day – Ken
Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject. All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc.
Not that there’s anything wrong with that – and if it works for you, then by all means keep doing it. But quite often my clients haven’t realized that their customers have changed the way they do business – which means that WE have to change the way we attract THEM.
With it’s new targeted marketing strategy and e-commerce initiatives, Walmart is primed to redefine retail in 2014.
I looked around as I sat in the chair at the local barber shop. Suddenly, I had many useful thoughts about local marketing…
This lady’s a little excitable but if you can overlook the goofy attempt to be cool – there’s actually some great advice here.
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It’s been a long-time practice to boost your website traffic and ranking by building links from relevant websites to your site. With all of the Google updates over the past few years, you might be wondering if you should bother with link building at all. Here’s what Website Magazine says:
CONTENT, CONTENT, CONTENT
The creation of quality, relevant content is the cornerstone of any link building program. Content can be created both on your website or as a separate piece that lives off your website. The more people like the content, the more they will read it and share it – musts to drive links and traffic. Content does not have to be text, although in some cases text is preferred. Content can be photographs, video, infographics, ebooks – the list goes on.
With the information that passes on the Internet, it is hard to decipher what is the best information. Companies need to lead in the ‘expert’ arena. By providing a consistent voice on topics appropriate to your company – via content, social media, PR – it will help distinguish the content you produce and help the chances of your content being shared.
So, are YOU creating content? Would you even know where to start? I know many business owners that don’t think they have the skill, creativity, time, etc., to do it – but it really doesn’t have to take a lot of that to do a passable job. Want to know how? Let’s talk.
Ever thought you could be involved in a conversation with Ashton Kutcher, Jon Stewart, or Miley Cyrus? What about some of your industry’s rock stars? Well, you can, through social media. Tools like Twitter and Facebook make it easy to connect with the stars and the experts on a person-to-person level. Here’s how:
Getting noticed by the stars in Hollywood, or in your industry, is possible. But rather than sending a fan letter via post and waiting months for a reply, cut through the red tape and go directly to the source via social media. It will save you time, and save yourself a postage stamp.
As an entrepreneur, time is your most precious asset. It’s the one resource you cannot beg, borrow, steal or replace. While some people are thinking of social media as a sinkhole for losing hours and days, smart business people know they can leverage their networks for a variety of business-related purposes. Hopefully, this series has given you some ideas for saving yourself time, money, and effort.
In an earlier article in this series, we covered using your social media networks to get informal opinions from your followers and friends. Now, let’s cover how to solicit more structured input. There are a number of ways to create and post “official” polls or surveys, none of which involve getting a paper survey printed, and sending it out via snail mail to your followers. Here are some options that are much faster and less expensive:
Polls are perfect for the following circumstances:
You’re changing the name of your podcast. You just gave birth to a baby girl. You’re heading to Los Angeles for an upcoming trade show. You are releasing a new online product. All these are perfect opportunities to use your social media networks to help spread the word far and wide.
When you have something that you want to share with the widest possible audience, leverage your networks – all of them. Here are some tips to make sure your news gets the attention it deserves.
1. Don’t be afraid to post it more than once. Particularly on Twitter, stuff gets lost in the noise. If people don’t catch it the second you post it, it may be gone forever. Use a tool like Tweriod.com to see when most of your followers are online, and post during those times. And post it a couple of times over the course of a day or so. Those who already read the original post will just delete it without thinking twice about it.
2. Create an opportunity to connect. Turn a newsy announcement into a way to engage with your audience. Instead of just saying “My new product launches next week,” say, “Check out this sneak peek of my new eBook that I’m launching next week. Let me know what you think!” Or, “My daughter is here – here’s her birth photo. Guess her birth weight and the person who’s closest will win a free 30 minute consultation with me.” People are looking for new and different. Give it to them.
3. Talk about the news before it happens. Telling people about what you have in progress not only helps them feel engaged, it also serves as a subversive way to promote yourself without sounding promote-y. Say, “Just finished the last chapter for my eBook. Have you signed up for early notification?” Or, “I’m interviewing so-and-so next week for my next online class. Do you have any burning questions you’d like answered?”
4. Interconnect your social media networks. Place an announcement on Twitter that sends your followers over to your blog to read more. Record an announcement on YouTube and then post it on Facebook. The stronger the interconnections between the spokes of your network, the stronger the overall network.
As an aside, it’s also important to note that with recent changes in the search engines’ algorithms (the mathematical equations they use to determine if your website shows up in the search engine’s results for a given query) the recommendations above are now considered “Social Signals” – and may give your website an unexpected boost!
So, get a jump on press releases and publicity, and don’t sit back and wait for the newspapers to find you. Instead, you can do some promotion yourself by leveraging the members of your network.
Whether you’re working in an office or at home, taking regular breaks is essential for your mental and physical well-being. In the traditional office, you could head to the cafeteria for a cup of coffee, or head down to the proverbial water cooler. But when you work for yourself, taking a break to join into humanity is a little more involved. You can get in the car and drive to Starbucks for a quick latte, but that takes time and money.
You could call up a friend to check in, but who talks on the phone anymore? Instead, here are a handful of things you can do to take a much-needed mental vacation, all from the comfort of your own home, all via your social media networks:
Any of these ideas takes less time than a trip to the local Starbucks counter – or a trip to the water cooler, for that matter! Use your break time wisely and you’ll receive the double benefits of refreshment and audience engagement.