I get asked this question a lot – especially from new clients who’ve invested in Wix or Squarespace and are considering my marketing or website care plans. The answer really depends on what stage of growth your organization is at.
For fledgling operations, Wix or Squarespace and be a viable option, especially if you just need an online brochure or have minimal e-commerce needs. For everything else, I recommend WordPress.
Neil Patel does a great job of breaking down some of the pros and cons of each platform.
Regarding cost, both Wix and Squarespace have a reasonable monthly fee in my opinion however you’ll be paying extra for things that would be included in a website care plan.
Website migration should be another consideration when deciding on your initial platform. Once you’ve decided your organization has outgrown Wix / Squarespace, how easy will it be to move to WordPress? Well, unless you’re a developer – it may be a bit tricky. Conversely, if you decide to move from WordPress.com (hosted, like Wix / Squarespace) to your own or a developers’ hosting, it’s easy-peasy. WP powers somewhere between 35-50% of all websites, so EVERYONE knows WordPress.
Having a properly set up and optimized WordPress website will yield results in the search engines long after you’ve made your last Wix payment – and you’ll OWN your website. That’s always a good thing.
Blessings – Ken