It's almost 2021. And Time for you to adopt data-driven tools that propel revenue.
We'll talk about goals, assets and what success looks like to you.
In order to get what YOU want, we must know what THEY want.
A plan. The right message at the right time in the right place.
frequently asked questions
Very well, thank you. 🙂
Marketing your product or service is a process of presenting an offer to your target audience.
Anybody can do that.
The trick is – to do it in concert with your own goals – which might be a lot different than the gal/guy on the other side of town.
Discovery is having a frank conversation about the end game.
If you know this – you’re ahead of 90% of your competitors.
Back in 1996, I had an oil-change shop owner in a college town that wanted to draw in more oil-change customers, hoping they’d also consider him for future repairs.
He was ranked pretty well for his services in search – but when I showed him data that adding only 1 word to his keyword list might increase his volume, he was all in.
After that, oil change business increased almost 20% in a highly competitive market.
Can you guess what the word was?
Now that we know what YOU want – AND what your audience wants – we need to put together a plan that satisfies both.
We’ll plot out a timeline of goals and enumerate the tools we’ll use to accomplish them.
You can be involved or mostly in the background – it’s up to you.