Online Marketing

It's 2020. Time for your marketing to adapt to the digital age.

A Step-By-Step Roadmap To Success

There really is no ‘EASY’ button.  After all, somebody’s got to do the work.  It does get easier though.  After the planning.  After you hire me. 🙂

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Discovery

We'll talk about goals, assets and what success looks like to you.

Very well, thank you.  🙂

Marketing your product or service is a process of presenting an offer to your target audience.  

Anybody can do that.

The trick is – to do it in concert with your own goals – which might be a lot different than the gal/guy on the other side of town.

Discovery is having a frank conversation about the end game.

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Research​​

In order to get what YOU want, we must know what THEY want.

If you know this – you’re ahead of 90% of your competitors.

Back in 1996, I had an oil-change shop owner in a college town that wanted to draw in more oil-change customers, hoping they’d also consider him for future repairs.

He was ranked pretty well for his services in search – but when I showed him data that adding only 1 word to his keyword list might increase his volume, he was all in.

After that, oil change business increased almost 20% in a highly competitive market.

Can you guess what the word was?

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Strategy​​

A plan. The right message at the right time in the right place.

Now that we know what YOU want – AND what your audience wants – we need to put together a plan that satisfies both.

We’ll plot out a timeline of goals and enumerate the tools we’ll use to accomplish them.

You can be involved or mostly in the background – it’s up to you.

Premium

$ 1997 Monthly
  • No Long-Term Contracts
  • Up to 3 optimized articles / week
  • Up to 3 optimized videos / week
  • Multiple daily social media posts
  • Link tracking
  • Dynamic CTA (Call to Action)
  • Content Syndication
  • Evergreen Content Scheduling
  • Landing Page Optimization
  • Split testing
  • Custom Analytics
  • Call tracking, if desired
  • Performance Report
  • Periodic Strategy Call

Business

$ 997 Monthly
  • No Long-Term Contracts
  • Weekly optimized article
  • Weekly optimized video
  • One or more daily social posts
  • Link tracking
  • Performance Report
Popular

Basic

$ 497 Monthly
  • No Long-Term Contracts
  • One optimized article
  • One optimized video
  • Up to 5 social media posts
  • Performance Report

Got questions? We've got Answers.

frequently asked questions

  • Basic – just what you need to maintain the status-quo.
  • Business – great for new organizations that don’t have a fully-developed online presence, need to expand to additional markets or have well-established competitors.
  • Premium – best for faster results and market flexibility.

Yes, so long as your web infrastructure is stable and up to date.  Websites that don’t support certain functionality may be unable to take advantage of newer marketing technology.  Some Godaddy and many ‘DIY’ websites lack these critical parts.

In this case, you may wish to upgrade your website before spending marketing dollars sending visitors to it.

Yes, just let us know and we’ll make the adjustment at the next billing cycle. 

Sometimes, based on your goals we may advise starting off at a higher retainage to quickly attain results, then drop down to a maintenance level.

In other cases people decide to begin on a maintenance level, see that it works, then upgrade for more impact or to expand your market.

Your Credit Card or PayPal account will be charged automatically each month.

Nope. Your payments are made in advance of service, so if you cancel, your services will be terminated at the end of the current billing period.

Strategy consultations work best on the phone or a video call. The calls are up to an hour once a month. During the strategy calls we will work together to identify areas of your website and strategy that can be improved, and come up with a list of action items for our team and yours. These consultation calls are reserved for our Premium marketing retainer customers.

Is it time for a change?

Our most important metric Is client results.

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