In the digital age, a good online reputation is essential to any brand’s survival. The reputation of your brand could be an asset or a burden on any potential successes. Modern consumers are intelligent, and most will do online research before making a purchase. Ninety percent of consumers say that online reviews impact their decisions on whether to purchase a product. In terms of profits, for every 0.5-star rating increase on a business’ page, there is a 6.5% increase in sales! This means that it is essential for a business to choose a reputation-oriented marketing agency when it comes to growing its brand.
While there are many aspects to managing a strong brand reputation online, there are a few essential steps you must take. Our company goes in-depth into each of these topics in order to efficiently improve your brand, and in turn, grow your business.
1. Know What Your Customers Know
It is essential to know what potential customers are seeing from your business online. The first step? Try googling your business to see what comes up. Are there unfavorable reviews? Is your business the first to come up? These are all important factors to assess when beginning any reputation-based marketing strategy. After seeing how your business is received online, try searching for your competitor’s name and evaluating how it compares to yours.
2. Increase Your Visibility
There are so many ways to effectively increase your business’s online presence. A few important things to take care of include creating social media profiles, running targeted ads, and creating/updating your website.
Make sure to share all your great feedback! Check for reviews daily. When customers leave a review, be sure to post it on your website and social media accounts. Make sure to respond to negative reviews, and leave thank you notes to good reviewers. Ask your customers to follow you on social media, and make sure to follow them back.
4. Prevent Crises
Going forward, develop a strategy to handle any crisis situation before it results in a bad review. Offer an apology to any dissatisfied customers, and try to resolve the issue if possible.
These are just a few strategies to improve your brand’s online reputation. It is important to remember that a brand’s online presence is essential to its success. Sixty-eight percent of consumers say they will pay up to fifteen percent more for the same product or service if they are assured it will be a better experience, and a whopping ninety-one percent of consumers say they trust online reviews as much as a personal recommendation. Because this task is instrumental to your business’ growth, our team will help you grow your positive review count, monitor your reviews online, automate your review acquisition efforts and refine your reputation marketing strategy with our comprehensive done-for-you service.
If you’re ready to tap into the power of reputation marketing for your business, be sure to contact us today!