As a business owner, you know just how important it is to make sure each of your customer’s needs is met, and that their overall experience with your brand is a good one. You may not know this, but 92% of consumers typically read a business’ reviews in order to discover the overall quality of the customer experience. You see, customer feedback can either make or break your business’s reputation: negative reviews can deter potential customers, while positive reviews can encourage them to trust your brand by purchasing your products or services.
While it’s clear that reviews are an important part of maintaining your brand’s reputation, there’s a highly effective tactic that you can add to your marketing strategy to supercharge the results that positive reviews will lend to your company.
Continue reading to learn why you should consider placing your best customer reviews in the spotlight.
Highlight Your Customers’ 5-Star Experiences
One of the most powerful endorsements your business can receive comes from the same customers that have already had a positive experience with you in the past. Including the best customer reviews on your business’ website and in your marketing is incredibly effective, because prospective customers can conflate their expectations with the satisfaction of your previous and returning clientele.
Simply put: top-quality reviews will help your brand gain the trust of new customers.
Leverage the Power of Video
Today, one of the most effective methods you can use to make sure that your message is being seen and heard by your ideal audience is to utilize video in your marketing efforts. The popularity and efficacy of video marketing continue to grow year over year. It’s an effective tool to grab your prospects’ attention through quick and easy-to-consume video clips that highlight a 5-star review, and it’s more likely to deliver your message to your audience than through just the use of still images, graphics, or plain text alone.
How We Can Help
If you’d like to put your glowing customer reviews in the spotlight where they belong, and you’re interested in increasing conversions through the efforts of video marketing, contact us today to learn how we can help turn your best reviews into an effective, attention-grabbing video to promote your brand.