TN Tactical Supply

This 'Prepper' eCommerce website needed to distinguish itself and become a destination.

“The website that Ken built us looks and works great, we have had many compliments from customers. Ken has always been quick to respond to questions and help out when we messed something up on our end.”

Patrick Mikell
TN Tactical Supply

The Problem

As with many DIY eCommerce platforms, the one Patrick was using was cumbersome to manage and the fees were killing business. Website traffic was also very expensive.

The Solution

We migrated the store to a popular WordPress eCommerce platform. WordPress also allowed us to wrap the store in a nice ‘tactical’ visual style, and add a blog and email marketing extensions.

The Results

We designed the imagery and font scheme to reflect a tactical feel to appeal to the target audience, and it seems to be working. TN Tactical Supply’s blog augments the store and attracts several thousand visitors monthly, with 87% of them being new visitors. We’ve had to upgrade the hosting package to accommodate the traffic growth several times over the past few years. The optimized website and content are responsible for nearly all traffic coming from the major search engines and social media shares. An email campaign is also underway – we’ll keep you posted, the results look promising. :)