We designed the imagery and font scheme to reflect a tactical feel to appeal to the target audience, and it seems to be working. TN Tactical Supply’s blog augments the store and attracts several thousand visitors monthly, with 87% of them being new visitors. We’ve had to upgrade the hosting package to accommodate the traffic growth several times over the past few years.
The optimized website and content are responsible for nearly all traffic coming from the major search engines and social media shares.
An email campaign is also underway – we’ll keep you posted, the results look promising. :)