With 30 odd years doing this kind of online thinking, I find it perplexing that relatively large marketing and data collection firms are seemingly only now realizing the value of incorporating what people actually search for into a marketing strategy. Website Magazine recently published an article on this topic.
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Here are my thoughts on Google Adwords – it makes sense for some people, but not for everyone.
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Why is Google calling my business non-stop? Who’s REALLY behind the calls? HOW CAN I MAKE THIS STOP?????? I get asked this all of the time, so I go behind the scenes to reveal: who’s really calling why (and how) they target you how to make it stop. (well, most of it) Follow along and … Continue reading How to Stop the Google Phone Calls
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Yelp is getting some more negative attention, this time from Prost Productions and Director/Producer Kaylie Milliken. Her Kickstarter campaign describes Billion Dollar Bully as “a documentary on marketing giant Yelp’s $3.6 billion racket against small business owners.” This isn’t the first time Yelp’s been under fire for business practices that some describe as bullying. Do subscribe … Continue reading Billion Dollar Bully?
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Chances are, it’ll probably still be there. But according to Google, if it doesn’t display properly on mobile devices – they might pull it from search results, giving preference to those sites that do, effectively making it invisible to searchers. I’ve had lots of questions from my clients about this, and most with recent work … Continue reading Will your website disappear on April 21, 2015?
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OWN your marketing – or suffer when they pull the plug. (I’m only posting this because lately I’ve had a lot of people asking about this). Again, I’m only speculating here – but it sure looks like they shut him down.
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