I often use my own personal link shortener to shorten long links obviously, but also to track the effectiveness of certain forms of web traffic. In this way, I can tell if Social Media in its various flavors is sending me traffic. Or whether an email campaign is working. Or how good a link from the Chamber of Commerce is at sending me website visitors.
Why a custom link shortener? Well, there’s nothing really wrong with the others but I have more control over my own. Plus I have way more options. And my favorite one goo.gl is another Google project that bit the dust. So I made my own.
We can also put it to work for you. 😉