I often use my own personal link shortener to shorten long links obviously, but also to track the effectiveness of certain forms of web traffic.  In this way, I can tell if Social Media in its various flavors is sending me traffic.  Or whether an email campaign is working.  Or how good a link from the Chamber of Commerce is at sending me website visitors.

Why a custom link shortener?  Well, there’s nothing really wrong with the others but I have more control over my own.  Plus I have way more options.  And my favorite one is another Google project that bit the dust.  So I made my own.

We can also put it to work for you.  😉