Reputation Marketing

8 Can’t-Miss Off-Page SEO Strategies to Build Your Online Reputation

This may be some high-level stuff, especially if you are new to online marketing.  Read it anyway.  🙂   — Ken Posted by ronell-smith Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl …

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Reputation Marketing – the easiest way to pick up new business

Reputation Marketing is the proactive counterpart to reputation management. See how it can help you bring in more business. — Ken Online reviews have become a hot topic in the digital marketing and business world over the past few years. Why? Because online reviews have an impact on not only consumer trust and the buying process …

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Billion Dollar Bully?

Yelp is getting some more negative attention, this time from Prost Productions and Director/Producer Kaylie Milliken. Her Kickstarter campaign describes Billion Dollar Bully as “a documentary on marketing giant Yelp’s $3.6 billion racket against small business owners.”  This isn’t the first time Yelp’s been under fire for business practices that some describe as bullying. Do subscribe … Continue reading Billion Dollar Bully?

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Why Your Company Needs Reputation Marketing

If you think about online reviews, typically the restaurant trade appears to be most impacted, yet I’m already discovering doctors, building contractors, cosmetic surgeons, accounting firms and quite a few other local business owners thinking about this. Reputation marketing and developing a first-class online reputation are crucial – though they are not stand-alone growth strategies. …

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More Complaints About Yelp Advertising Practices

http://6abc.com/archive/9528445/ This isn’t the first we’ve heard about Yelp allegedly targeting small businesses – sadly, it’s not likely to be the last.  The BBB currently gives them A+ status – even with 1400+ complaints! So, the claim is that you’re penalized if you don’t advertise. But – what if you DO advertise? Here’s an example … Continue reading More Complaints About Yelp Advertising Practices

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Google Places Reviews: How to Get Them and How to Respond to Them

Your business’ Google Places listing is an integral part of your online reputation, and is an invaluable tool when it comes to the Internet marketing of your business. One essential factor that contributes to the success (or lack thereof) of your Google Places listing is customer reviews. In order to make the most out of your Google Places listing, you should have plenty of relevant, high-quality customer reviews. How do you handle the reviews aspect of your Google Places listing? Here are some tips for how to get and respond to Google Places reviews.

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