With 30 odd years doing this kind of online thinking, I find it perplexing that relatively large marketing and data collection firms are seemingly only now realizing the value of incorporating what people actually search for into a marketing strategy. Website Magazine recently published an article on this topic.
This may be some high-level stuff, especially if you are new to online marketing. Read it anyway. 🙂 — Ken Posted by ronell-smith Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl …
Yelp is getting some more negative attention, this time from Prost Productions and Director/Producer Kaylie Milliken. Her Kickstarter campaign describes Billion Dollar Bully as “a documentary on marketing giant Yelp’s $3.6 billion racket against small business owners.” This isn’t the first time Yelp’s been under fire for business practices that some describe as bullying. Do subscribe … Continue reading Billion Dollar Bully?
Chances are, it’ll probably still be there. But according to Google, if it doesn’t display properly on mobile devices – they might pull it from search results, giving preference to those sites that do, effectively making it invisible to searchers. I’ve had lots of questions from my clients about this, and most with recent work … Continue reading Will your website disappear on April 21, 2015?