I’m sure that as a business owner you sometimes wonder if your marketing is working. There are lots of articles you can read on the subject – just Google the following term: So, if you browse a bit you’ll find plenty of articles that show you how to tell if your marketing folks are … Continue reading Measuring ROI for Attorney Marketing
Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject. All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc. Not that … Continue reading Local Marketing
It’s been a long-time practice to boost your website traffic and ranking by building links from relevant websites to your site. With all of the Google updates over the past few years, you might be wondering if you should bother with link building at all. Here’s what Website Magazine says: CONTENT, CONTENT, CONTENT The creation … Continue reading How are YOU building traffic?
This entry is part 10 of 10 in the seriesIs Social Media a Time-Suck?Ever thought you could be involved in a conversation with Ashton Kutcher, Jon Stewart, or Miley Cyrus? What about some of your industry’s rock stars? Well, you can, through social media. Tools like Twitter and Facebook make it easy to connect with … Continue reading Connect with “Experts”
This entry is part 9 of 10 in the seriesIs Social Media a Time-Suck?In an earlier article in this series, we covered using your social media networks to get informal opinions from your followers and friends. Now, let’s cover how to solicit more structured input. There are a number of ways to create and post … Continue reading Execute a Survey or Poll