Yelp is getting some more negative attention, this time from Prost Productions and Director/Producer Kaylie Milliken. Her Kickstarter campaign describes Billion Dollar Bully as “a documentary on marketing giant Yelp’s $3.6 billion racket against small business owners.”
This isn’t the first time Yelp’s been under fire for business practices that some describe as bullying.
Do subscribe to Yelp’s advertising campaigns? What’s been YOUR experience? Please comment below.
If you think about online reviews, typically the restaurant trade appears to be most impacted, yet I’m already discovering doctors, building contractors, cosmetic surgeons, accounting firms and quite a few other local business owners thinking about this. Reputation marketing and developing a first-class online reputation are crucial – though they are not stand-alone growth strategies. Reputation marketing produces many great returns especially if paired with other online and offline marketing and advertising campaigns because the efficiency of those efforts are amplified through a good reputation.
The reputation marketing sector has continued to develop through the marriage of the fields of reputation management and brand marketing. In such a socially connected world, a label’s track record is vetted online – practically instantly – by patrons sharing web based reviews and mentioning experiences on a range of social networking websites.
Marketing and advertising a business’ online reputation may be the more important aspect of running a successful business. To be able to be competitive |in the marketplace, developing a good understanding about the focus on your reputation is critical.
Through effective promoting of your reputation in a variety of outlets, your organization may achieve a significantly better profile in search engine results, together with ranking. All this effort works together to elevate a positive reputation as well as good brand recognition. The more often that your business name is noted in a positive light, the more regularly website traffic is generated – and that company name is consistently being found by viewers, which happens to be a key tactic in the scope of reputation marketing.
Your online reputation may substantially impact the success of your business. While reputation marketing and management are routine terms lately, strategies of managing reputation have evolved together with other marketing strategies, so it’s not good enough to just Google a name to find out what a search unveils and attempt to get it removed. The most effective reputation management now gets results hand in hand with good optimization and smart marketing.
If you need help building and marketing your 5-Star Reputation – please don’t wait – contact us immediately. Want to know your reputation now? Visit http://fastreputationreport.com.
This isn’t the first we’ve heard about Yelp allegedly targeting small businesses – sadly, it’s not likely to be the last. The BBB currently gives them A+ status – even with 1400+ complaints!
So, the claim is that you’re penalized if you don’t advertise.
But – what if you DO advertise?
Here’s an example of a complaint and Yelp’s reply:
Thank you for writing. We are glad to have this opportunity to address your concerns.
You expressed concern with the results of your Yelp advertising program. You signed up for 500 ad impressions plus video hosting for the price of $315 per month, with a 12-month commitment period. During the 8 months that ads have been running for Inspiring Hands Therapeutic Massage, 1/3 of the traffic received has come as a result of clicks on the ads that you paid for. Additionally, when you were using the Call to Action feature, which provided a link for customers to click to make an appointment, 19 clicks were received. You can view a monthly breakdown of your User Views and Customer Leads on the landing page of your Business Account.
All in all, the ad program is doing precisely what it was intended to do. It has increased your exposure with a relevant audience and provided you with opportunities to convert traffic into customers (the CTA feature being one of these tools).
If you would like to cancel your program, please send a written cancellation notice to your account manager before the 15th of the month. If you choose to cancel before the end of your commitment period, an early termination fee of $930 will be assessed.
Yelp, Inc. – See more at: http://www.bbb.org/greater-san-francisco/business-reviews/internet-services/yelpcom-in-san-francisco-ca-193927/complaints#sthash.RQiuShox.dpuf
So let’s do the math –
8 months X $315 = $2,520
$2,520 / 19 clicks = $132.63 per click. And then there’s the $930 “Early Termination Fee”. That sure would have bought a lot of other kinds of advertising.
Darned if you do – Darned if you don’t.
The good news is – Yelp isn’t the only way to get honest reviews that help your business. Need advice? Just ask.
[box color=”navy-mute” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]
Your business’ Google Places listing is an integral part of your online reputation, and is an invaluable tool when it comes to the Internet marketing of your business. One essential factor that contributes to the success (or lack thereof) of your Google Places listing is customer reviews. In order to make the most out of your Google Places listing, you should have plenty of relevant, high-quality customer reviews. How do you handle the reviews aspect of your Google Places listing? Here are some tips for how to get and respond to Google Places reviews.
Ask for them. This is the simplest way to get Google Places reviews. If you have satisfied customers or clients (and you should!), then make it a point to ask them to visit your Google Places listing and submit a review. Remind them that posting a review to your listing is easy: they simple click on the “Write a Review” button at the top left-hand corner of your listing and type away.
Your Google Places listing link. Google Places provides you with a personalized link that you can send to your email or snail mail list to direct people to your listing and ask for reviews. You can also include your link on all of your business correspondence, advertisements and marketing materials.
QR codes. Generate a QR code linked to your Google Places listing and put it on anything and everything related to your business that your customers may see, along with a simple request to visit your listing and write a review. QR codes will take any smart phone user directly to your Google Places listing with a quick and easy scan.
Third-party sources. List your business in directories like Yelp, Bing, Yahoo! Business listings, and Foursquare and all reviews submitted to those sites will automatically link to and be listed on your Google Places listing.
Negative reviews. It never fails that some people simply won’t be happy with your business, no matter what you do. It is important that you preserve your business’ reputation by responding to these reviews promptly and diplomatically. Make a public attempt to resolve any issues, and express your perspective in a way that is neither self-justifying nor insulting to the customer.
Positive reviews. Thank your satisfied customers for their support, and offer them incentives to keep coming back. By offering coupons and referral rewards publicly, via the Google Places listing forum, you are encouraging potential customers to give you a try.
Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.
The post Google Places Reviews: How to Get Them and How to Respond to Them appeared first on Ken Ivey.
[box color=”purple-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]
Google’s recent announcement of the absorption of Google Places into Google + Local sent a flurry of panic throughout the Internet business community. After all, Google Places was known for being a very powerful tool for businesses concerned with reaching the web crowd. Fortunately, adapting to the new Google + format is relatively simple, and customers can still leave reviews quickly and painlessly. Here is a brief rundown of how to leave a review using new Google + Pages:
Create a Google + account. If you haven’t already done this, then it is time to create your Google + profile. That is because reviewers can no longer post anonymously. This is very advantageous to businesses, as it deters spammers and malicious reviewers. Head over to the Google + page for easy, step-by-step account set up. You must sign into your account in order to leave a review.
Visit a business’ Google + page. From there, you will be able to find a “Write a Review” button, located in the upper right hand corner of the screen, which you can click to get started on your review.
Choose your user ratings. Now, instead of leaving stars when you review a business, you will have to grade the business on a scale of 0 to 3, for a variety of factors related to the business (food, customer service, and atmosphere when reviewing restaurants, for example). This rating system, based on the Zagat scale, is more comprehensive and reveals more granular rating nuances.
Write a review. Underneath the user rating section, there will be a text box in which you can write and edit your review. Google recommends being as specific as possible about your experience with the business in question. Include helpful advice for customers who may be using your review to assess the business.
Publish your review. Once you are satisfied that you have rated the business appropriately, and have looked over the written portion of your review to make sure you have conveyed what you want to about the business, it is time to publish it to Google +. This part is simple: just click the “Publish” button at the bottom of the page. Your review will then appear on the business’ Google + Local page, beside your Google + screen name and photo.
Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.