How NOT to Market Your Business
OWN your marketing – or suffer when they pull the plug. (I’m only posting this because lately I’ve had a lot of people asking about this). Again, I’m only speculating here – but it sure looks like they shut him down.
The post How NOT to Market Your Business appeared first on Ken Ivey.
Google update
I rarely post on SEO stuff (because it changes almost daily) but this is kind of an important update for my friends who are business owners or otherwise depend on the Web for new clients or sales.
The post Google update appeared first on Ken Ivey.
Measuring ROI for Attorney Marketing
I’m sure that as a business owner you sometimes wonder if your marketing is working. There are lots of articles you can read on the subject – just Google the following term: So, if you browse a bit you’ll find plenty of articles that show you how to tell if your marketing folks are … Continue reading Measuring ROI for Attorney Marketing
The post Measuring ROI for Attorney Marketing appeared first on Ken Ivey.
Local Marketing
Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject. All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc. Not that … Continue reading Local Marketing
The post Local Marketing appeared first on Ken Ivey.
How are YOU building traffic?
It’s been a long-time practice to boost your website traffic and ranking by building links from relevant websites to your site. With all of the Google updates over the past few years, you might be wondering if you should bother with link building at all. Here’s what Website Magazine says: CONTENT, CONTENT, CONTENT The creation … Continue reading How are YOU building traffic?
The post How are YOU building traffic? appeared first on Ken Ivey.
Connect with “Experts”
This entry is part 10 of 10 in the seriesIs Social Media a Time-Suck?Ever thought you could be involved in a conversation with Ashton Kutcher, Jon Stewart, or Miley Cyrus? What about some of your industry’s rock stars? Well, you can, through social media. Tools like Twitter and Facebook make it easy to connect with … Continue reading Connect with “Experts”
The post Connect with “Experts” appeared first on Ken Ivey.
Execute a Survey or Poll
This entry is part 9 of 10 in the seriesIs Social Media a Time-Suck?In an earlier article in this series, we covered using your social media networks to get informal opinions from your followers and friends. Now, let’s cover how to solicit more structured input. There are a number of ways to create and post … Continue reading Execute a Survey or Poll
The post Execute a Survey or Poll appeared first on Ken Ivey.
Cut Through Customer Support
This entry is part 8 of 10 in the seriesIs Social Media a Time-Suck?Make a choice: Would you rather spend the December holidays with your crazy Uncle Bob the roadkill taxidermist attached to your hip, or spend the afternoon trying to troubleshoot your computer modem by phone with your cable company? If you’re like most … Continue reading Cut Through Customer Support
The post Cut Through Customer Support appeared first on Ken Ivey.
Share Important Announcements
This entry is part 7 of 10 in the seriesIs Social Media a Time-Suck?You’re changing the name of your podcast. You just gave birth to a baby girl. You’re heading to Los Angeles for an upcoming trade show. You are releasing a new online product. All these are perfect opportunities to use your social media … Continue reading Share Important Announcements
The post Share Important Announcements appeared first on Ken Ivey.