Tag: Facebook

grumpy cat on facebook

Truth be told, your actions make us feel like you don’t respect us….All we do is give, and all you do is take. We give you text posts, delicious food photos, coupons, restaurant recommendations… and what do you do in return? You take them and you hide them from all our friends.

…But the bigger picture issue is that we can’t trust you. You lied to us and said you were a social network but you’re totally not a social network. At least not anymore.

(Excerpt from a company’s “breakup letter” to Facebook, via WebProNews)

Facebook used to be pretty cool.  But not anymore.  I guess that’s the price of going public and working for your shareholders instead of your customers.

The argument against Facebook for business is pretty well laid out in the article above, but I’ll explain a bit anyway.  Facebook at one time allowed you to create a page, invite people to like (or follow) the content you added, and all was well with the world.  You’d add a video, picture, or news about yourself, product, or service – and all of your “followers” would see your stuff.  Now however, Facebook has slowly filtered who gets to see your content so that only a fraction of your fans see it.  Of course, they then offer to “boost” or “promote” your content – for a fee.

This is a twisted variation of the “freemium” model, in which you get something for free – and you can get something even better for a premium.  It’s up to you to decide if the added service is worth the investment.

In this case, Facebook is merely taking away what used to be free – and then charging you to restore it.  In many cases – as evidenced above, business is not biting.  They’re moving on.

For those that would like a better alternative, consider Google+

Most importantly – and I’ve said this 1,000 times – own your message.  That means build your online presence on your own website, and use social media to support it – instead of the other way around.

Questions?  Comments?  Leave’m below!

 

The post Getting Over Facebook appeared first on Ken Ivey.

This entry is part 7 of 10 in the seriesIs Social Media a Time-Suck?

You’re changing the name of your podcast. You just gave birth to a baby girl. You’re heading to Los Angeles for an upcoming trade show. You are releasing a new online product. All these are perfect opportunities to use your social media networks to help spread the word far and wide.

When you have something that you want to share with the widest possible audience, leverage your networks – all of them. Here are some tips to make sure your news gets the attention it deserves.

1. Don’t be afraid to post it more than once. Particularly on Twitter, stuff gets lost in the noise. If people don’t catch it the second you post it, it may be gone forever. Use a tool like Tweriod.com to see when most of your followers are online, and post during those times. And post it a couple of times over the course of a day or so. Those who already read the original post will just delete it without thinking twice about it. 

2. Create an opportunity to connect. Turn a newsy announcement into a way to engage with your audience. Instead of just saying “My new product launches next week,” say, “Check out this sneak peek of my new eBook that I’m launching next week. Let me know what you think!” Or, “My daughter is here – here’s her birth photo. Guess her birth weight and the person who’s closest will win a free 30 minute consultation with me.” People are looking for new and different. Give it to them.

3. Talk about the news before it happens. Telling people about what you have in progress not only helps them feel engaged, it also serves as a subversive way to promote yourself without sounding promote-y. Say, “Just finished the last chapter for my eBook. Have you signed up for early notification?” Or, “I’m interviewing so-and-so next week for my next online class. Do you have any burning questions you’d like answered?”

4. Interconnect your social media networks. Place an announcement on Twitter that sends your followers over to your blog to read more. Record an announcement on YouTube and then post it on Facebook. The stronger the interconnections between the spokes of your network, the stronger the overall network.

As an aside, it’s also important to note that with recent changes in the search engines’ algorithms (the mathematical equations they use to determine if your website shows up in the search engine’s results for a given query) the recommendations above are now considered “Social Signals” – and may give your website an unexpected boost!

So, get a jump on press releases and publicity, and don’t sit back and wait for the newspapers to find you. Instead, you can do some promotion yourself by leveraging the members of your network.

The post Share Important Announcements appeared first on Ken Ivey.