Category: Google

Need help with your online marketing?  Contact Ken and we’ll get you going.

Here are my thoughts on Google Adwords – it makes sense for some people, but not for everyone.

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Why is Google calling my business non-stop?  Who’s REALLY behind the calls?  HOW CAN I MAKE THIS STOP??????

I get asked this all of the time, so I go behind the scenes to reveal:

  • who’s really calling
  • why (and how) they target you
  • how to make it stop.  (well, most of it)

Follow along and learn how to kill the calls – and optimize your online presence at the same time!

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I rarely post on SEO stuff (because it changes almost daily) but this is kind of an important update for my friends who are business owners or otherwise depend on the Web for new clients or sales.

The post Google update appeared first on Ken Ivey.

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Google Analytics

As a marketer (and we all are) more information is better.  Google’s event will have folks from all over the country getting together to plan how to get more – and better – information from our shopping habits.

As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join us in the Bay Area for our annual summit this week. We are constantly working to improve our products based on feedback from our most dedicated users and this event lets us hear directly from our community. We wanted to share an overview of some of the tools and features we’ll discuss at the 2014 summit so that even if you aren’t able to attend, you can about hear what’s next. Enhanced Ecommerce  – Google Analytics Ecommerce data traditionally focused on details about the purchase – transaction details, product details, and others. But, marketers today want to understand the entire customer journey.

Credits: Google Analytics Summit 2014: What’s Next And On The Horizon For Analytics

Do you watch your analytics?  Do you think Google collects too much information already, or should they track more?

Share your thoughts in the comments below!
 

You know those cool author pictures you sometimes see in Google’s search results?  They may be slowly going away, in a move Google’s Matt Cutts says will increase the quality of search results.  Authorship – Googles way to attribute something you write online to your profile, has been found to increase the likelihood of getting clicks in search results pages, and that’s why you’ll often see multiple pictures on the first page for a popular search term – everybody wants the click.

authorship rich snippet

At this time, the SEO geeks haven’t determined exactly why people are getting cut, but it’s suspected that quality and authority of the website plays an important role.   We’ll keep our eye on this.  In the meantime, learn more at:

http://www.virante.org/blog/2013/12/19/authorshippocalypse-google-authorship-penguin-finally-appeared/

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Affected by the recent “Hummingbird” update?  I’ve collected some great material on Google’s latest algorithm change.  Clients of mine will be largely unaffected, but I’m keeping my eye on the big “G” as they shift focus from link popularity to social signals, conversational search and great on-page SEO.

Originally from : http://searchengineland.com/google-hummingbird-172816

Why is it called Hummingbird?

Google told us the name come from being “precise and fast.”

When did Hummingbird start? Today?

Google started using Hummingbird about a month ago, it said. Google only announced the change today.

What does it mean that Hummingbird is now being used?

Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.

When’s the last time Google replaced its algorithm this way?

Google struggled to recall when any type of major change like this last happened. In 2010, the “Caffeine Update” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.

What about all these Penguin, Panda and other “updates” — haven’t those been changes to the algorithm?

PandaPenguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda

The new engine is using old parts?

Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.

What type of “new” search activity does Hummingbird help?

Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Originally from : http://blog.businesswire.com/2013/10/22/what-you-need-to-know-about-google-hummingbird-when-writing-a-press-release/

Hummingbird now has a knowledge graph        

Knowledge Graph

Knowledge Graph

The knowledge graph is yet another example of how Google is transitioning from a keyword search engine to an answer engine. Google takes information about your brand from Wikipedia and your Google + account to give users a quick snapshot of your company or person. Here are Wikipedia editing guide lines. http://en.wikipedia.org/wiki/Help:Editing For individuals, keeping your Google + account up to date is imperative.

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If you have any questions just let me know.  Please comment below!

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[box color=”green-mute” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google Plus

Worried about the sudden changes Google has made to Google Places?  Wondering how the new Google Plus Local format will affect those all-important business reviews?  Well, you can relax.  Google Plus Local is actually a great change – and one that will enable customers to leave even more comprehensive, detailed, and accurate reviews than before.  What’s more is that Google has made the whole process super simple, even for those completely unfamiliar with the Google Plus user interface.  Want the details?  Here are instructions for how to set up a Google Plus Local review in five easy steps:

Create a Google Plus account.  You must have your own Google Plus account in order to leave reviews.  However, you can now leave reviews from either a personal Google Plus profile or a business Google Plus page account.

Visit the Google Plus Local page of the business you want to review.  This is simple: log in to your Google Plus account and search the left hand side of the screen for a vertical tab menu.  See the “Local” tab?  Click on that to access the Google Plus Local search.  Once you are on the appropriate page, you click on the “Write a Review” button in the upper right hand corner of the screen.

Rate the business.  The new Google Plus Local rating system – called the Zagat scale – will ask that you rate the business from 0 to 3 on a number of different aspects related to the particular business you are reviewing (food and service categories when grading restaurants, for example).  The numbers you enter are then calculated according to the Zagat scale formula in order to deliver an overall rating of 0 to 30.  This score is also broken down into specific categories so that page visitors can accurately assess different aspects of the business – including its strengths and weaknesses.

Write a review.  Underneath the Zagat scale rating section is a text box in which you can write your business review.  Take your time and be sure to provide plenty of detail, as well as specific tips and suggestions you would recommend potential customers follow when dealing with the business.  Also, be sure to go over your review once you’ve finished it, in order to add any missed information and edit mistakes.

Publish your review.  Once you are sure that you have rated and reviewed the business to your satisfaction, it is time to publish the review.  Click on the “Publish” button underneath the review text box to publish it to the business’ Google Plus Local page.  The review will be listed under your profile, and anyone who sees the review, including the business itself, will be able to check out your profile page.

Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.

The post How to Set Up a Google Plus Local Review in 5 Easy Steps appeared first on Ken Ivey.

[box color=”green-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google Places Business Listing

Lately, there is a lot of talk about Google Places – Google’s newest web offering that seems to be revolutionizing the way businesses reach customers and market online.  If you are responsible for marketing for a business, then you simply cannot afford to miss out on all the talk.  That is because Google Places can be one of the most powerful tools you have when it comes to establishing a strong business presence on the Internet.  Interested in knowing more, but not even sure where to start?  Check out these five most asked questions about Google Places:

How does Google Places help people find my business?  Google is the number one search engine in the entire world-wide web, encompassing a network of web-based applications (like Google Earth, Google Maps, Google Voice, and Google Directory Search) and other partner websites.  When you set up your Google Places listing, your business becomes a part of that network.  That means that any time someone uses Google to search for either your specific business name/location, or even for a business category related to yours in your area, your business listing is likely to appear in the return results across the entire Google network.

How can I make the most of my Google Places listing?  First of all, make sure that it has a score of 100 percent (based partly on completeness).  Also, upload as many photos/videos as Google will allow, encourage customers to post reviews, and employ search engine optimization (SEO) strategies when writing your Places page content.

How do I get a Google Places listing?  Start by creating a (free!) Google account.  Then visit the Google Places homepage and click on the “add business” option to claim your business location.  Once you have submitted all of your information, you will have to verify your business by providing a valid telephone number or document, and then wait for Google to publish your listing.

What will it cost to use Google Places?  Google Places listings, and every feature that comes with your Google Places pages, are absolutely free.

Is it possible to advertise my Google Places page on Google?  Yes, Google has made it simple and easy to advertise for Google Places using Google Adwords Express.  Access Adwords Express through your Google Places account page.

Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.

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