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[box color=”navy-mute” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Online Reviews

Your business’ Google Places listing is an integral part of your online reputation, and is an invaluable tool when it comes to the Internet marketing of your business.  One essential factor that contributes to the success (or lack thereof) of your Google Places listing is customer reviews.  In order to make the most out of your Google Places listing, you should have plenty of relevant, high-quality customer reviews.  How do you handle the reviews aspect of your Google Places listing?  Here are some tips for how to get and respond to Google Places reviews.

Getting Reviews:

Ask for them.  This is the simplest way to get Google Places reviews.  If you have satisfied customers or clients (and you should!), then make it a point to ask them to visit your Google Places listing and submit a review.  Remind them that posting a review to your listing is easy: they simple click on the “Write a Review” button at the top left-hand corner of your listing and type away.

Your Google Places listing link.  Google Places provides you with a personalized link that you can send to your email or snail mail list to direct people to your listing and ask for reviews.  You can also include your link on all of your business correspondence, advertisements and marketing materials.

QR codes.  Generate a QR code linked to your Google Places listing and put it on anything and everything related to your business that your customers may see, along with a simple request to visit your listing and write a review.  QR codes will take any smart phone user directly to your Google Places listing with a quick and easy scan.

Third-party sources.  List your business in directories like Yelp, Bing, Yahoo! Business listings, and Foursquare and all reviews submitted to those sites will automatically link to and be listed on your Google Places listing.

Responding to Reviews:

Negative reviews.  It never fails that some people simply won’t be happy with your business, no matter what you do.  It is important that you preserve your business’ reputation by responding to these reviews promptly and diplomatically.  Make a public attempt to resolve any issues, and express your perspective in a way that is neither self-justifying nor insulting to the customer.

Positive reviews.  Thank your satisfied customers for their support, and offer them incentives to keep coming back.  By offering coupons and referral rewards publicly, via the Google Places listing forum, you are encouraging potential customers to give you a try.

Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.

The post Google Places Reviews: How to Get Them and How to Respond to Them appeared first on Ken Ivey.

[box color=”purple-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google’s recent announcement of the absorption of Google Places into Google + Local sent a flurry of panic throughout the Internet business community.  After all, Google Places was known for being a very powerful tool for businesses concerned with reaching the web crowd.  Fortunately, adapting to the new Google + format is relatively simple, and customers can still leave reviews quickly and painlessly.  Here is a brief rundown of how to leave a review using new Google + Pages:

Create a Google + account.  If you haven’t already done this, then it is time to create your Google + profile.  That is because reviewers can no longer post anonymously.  This is very advantageous to businesses, as it deters spammers and malicious reviewers.  Head over to the Google + page for easy, step-by-step account set up.  You must sign into your account in order to leave a review.

Visit a business’ Google + page.  From there, you will be able to find a “Write a Review” button, located in the upper right hand corner of the screen, which you can click to get started on your review.

Choose your user ratings.  Now, instead of leaving stars when you review a business, you will have to grade the business on a scale of 0 to 3, for a variety of factors related to the business (food, customer service, and atmosphere when reviewing restaurants, for example).  This rating system, based on the Zagat scale, is more comprehensive and reveals more granular rating nuances.

Write a review.  Underneath the user rating section, there will be a text box in which you can write and edit your review.  Google recommends being as specific as possible about your experience with the business in question.  Include helpful advice for customers who may be using your review to assess the business.

Publish your review.  Once you are satisfied that you have rated the business appropriately, and have looked over the written portion of your review to make sure you have conveyed what you want to about the business, it is time to publish it to Google +.  This part is simple: just click the “Publish” button at the bottom of the page.  Your review will then appear on the business’ Google + Local page, beside your Google + screen name and photo.

Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.

The post How to Leave a Review Using New Google + Pages appeared first on Ken Ivey.