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With a big year ahead of us, I figured it was time to do a ‘soft launch’ to officially announce “Living Water Digital”. So what does this mean? At least for now, we’ll be selectively be taking on clients as we roll out our...
You know those cool author pictures you sometimes see in Google’s search results?  They may be slowly going away, in a move Google’s Matt Cutts says will increase the quality of search results.  Authorship – Googles way to attribute something you write online to...

I’m sure that as a business owner you sometimes wonder if your marketing is working.   There are lots of articles you can read on the subject – just Google the following term: So, if you browse a bit you’ll find plenty of articles...

Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject.  All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other...

Affected by the recent “Hummingbird” update?  I’ve collected some great material on Google’s latest algorithm change.  Clients of mine will be largely unaffected, but I’m keeping my eye on the big “G” as they shift focus from link popularity to social signals, conversational search...

It’s been a long-time practice to boost your website traffic and ranking by building links from relevant websites to your site.  With all of the Google updates over the past few years, you might be wondering if you should bother with link building at...

So, I got another message from Bing today – you know, the same people who are running the skewed ads poking fun at Google (for doing the same thing Bing’s been doing forever.) It’s a really cheery “Update” – sounds good so far…  then...

This entry is part 10 of 10 in the seriesIs Social Media a Time-Suck?Ever thought you could be involved in a conversation with Ashton Kutcher, Jon Stewart, or Miley Cyrus? What about some of your industry’s rock stars? Well, you can, through social media....

This entry is part 9 of 10 in the seriesIs Social Media a Time-Suck?In an earlier article in this series, we covered using your social media networks to get informal opinions from your followers and friends. Now, let’s cover how to solicit more structured...